So, trying to figure out some OTB marketing stuff. And I’m trying to figure out it is they actually do. Ok, so they do live performance drama. But, as we look to the future, they are wanting to change that a bit. So, how to market them? They currently do and we have talked about doing several things.
Live performances, short mini-movies (sermon helpers), small group study guides/videos, writing books, drama conferences and workshop/training sessions, speaking and other writing opportunities (blogs, articles, devotionals, etc.).
So, is that enough for you? I had hoped that by writing it out I would get some clarity. And I have to some degree. But, if we did one thing… manufactured the best window ice scraper known to man. There’s an angle for that. We can develop something around that one thing. I can picture the postcards, the flyers, the website, the videos, the trade shows, the morning television shows.
So, what do we have here? It’s about content. So, how do we market content? That’s the 64 million dollar question.
